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Heh, I'm not exactly the best person to ask about this...my hair was RED (not necessarily primary color red, but very visible, very red natural) during recruitment and during my active years. It's only recently grown out because I can't spare the funds to buy dye at the moment. And I work in art. And I have a proclivity for punk rock (and a distaste of hot topic).
Again, I think it boils down to two factors, campus culture and your desired sisterhood. At my alma mater, we're ridiculously laid back (sometimes to our detriment) about recruitment, and girls with crazy hair, piercings, tattoos and weird socks get bids, as do girls with Betsy Johnson and Lilly what'sherface clothes, sometimes in the same chapter! My own personal feeling is that I'd be extremely uncomfortable with a sorority that didn't take me as I was or that couldn't see my underlying potential. If the exterior is a reason to write off the interior...then I don't want any part of that.
I know, I know, presentation is important, but it isn't everything. If a PNM is intelligent, creative, and fits the ideals of my chapter but doesn't have a natural hair color, hell yes I'd vote for her. A girl that looks put together but has the personality of road apples? nope, no thanks. Ultimately, you end up covered in modge podge, sleep deprived, and desperately trying to start a fire with wet kindling with these girls. In these situations, I'd rather be comfortable in my self, rather than in my appearance.
That all being said, the above posters have spoke the truth. It may hurt your recruitment results. If you're ok with that, then great, on with the dye. If you're not ok with that, then reconsider.
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