I don't think this requires MS info. to answer, and I'm kind of surprised that's the direction some people went in.
I think the "not a good fit" is a most often a euphemism for "although she is nice, cute girl with potential, we've already got a couple of hundred girls who the current members want more."
Sometimes though, I do think the members are going by previous reputation, and I don't necessarily mean bad reputation.
If the PNM happened to known in high school as a serious youth group and church member, and at recruitment, the other members of that chapter from her hometown are party girls, they might say to themselves, she'd be uncomfortable here. Same thing maybe with grades or sports or "popularity": if the girls she knows already don't see her as being like them, they might not stop and consider all the members of the group who are like the PNM.
And if she doesn't know people already, it can be a question of the impression that she makes on her rushers.
But Carnation, I agree with you that a strong chapter positively develops all its members, so taking a PNM who is more bud than bloom should be pretty easy.
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