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Offensive to who? To you, probably. But you are not the target audience.
Today's recruitment is nothing more than marketing. You have to do what gets attention and appeals to your target audience.
The target audience isn't older alumni, or parents. The target audience is the 18-21 year olds that sit behind them at class, or see them walking on campus.
A funny, or to some offensive, shirt stands out. It is branding. You have to compete with not only the other greek groups to get recognition, but also other marketing tools.
A college campus is overloaded with marketing schemes. If the t-shirt helps to get attention and helps recruitment, more power to them.
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