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AOII actually have a pre-launch before the full launch on the website, To Dragma (magazine), etc. Basically e-mail invites were sent out to all those sisters who posted on GreekChat, MyAOII Discussion boards, etc.
While there are a core group of people that are active on inCircle, it does seem to be growing. There are groups for just about EVERYTHING and some are definitely more active than others (and some go in spurts). Will it replace Facebook for the collegians? No. HOWEVER it has connected a LOT of sisters both 'lost sisters' and just meeting new sisters. It made Leadership Institute (and I'm sure Convention) even more fun because you are putting faces to posts, etc. There is definitely the sisterhood and 'Big Picture' AOII aspect that makes it attractive.
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