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Originally Posted by SoCalGirl
Based on what she wrote it doesn't sound like they're looking to exploit sororities, ie use the sororities in commercial advertising. It's just marketing. Give out free samples to a large group of women who will tell other women how great the product is and voila! "free" advertising.  |
One of the things I miss about college were those "FOR HIM" and "FOR HER" survival packs they'd give out the first week of school. The girl boxes usually had a razor, some Vivarin, some aspirin, a deoderant sample, small shampoo/conditioner samples, and lotion samples. Those things were bomb!
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