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Originally Posted by Beryana
Do you SERIOUSLY think this has digressed into a discussion about buying friends?! No one ever mentioned the economics of belonging to a fraternity or sorority. What Tom and I have touched on is plain and simple marketing and sales. You are trying to 'sell' new members the benefits of membership in your particular chapter (over all others) and one of the marketing tools is the opportunity of a lifetime of sisterhood. You also realize that it takes longer time to build that deeper feeling than just three times visiting a chapter during recruitment - and even four years of college. HOWEVER, you have people join your organization before that process can even begin - that takes sales and marketing!
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I agree and I wanted to comment on what popped into my mind. It seems that for Panhellenic sororities, the bridge is COB/COR where people do have time to experience the sisterhood without experiencing the bulk of the marketing.
But, there's still marketing. For any TNX recruitment activities, we have to consider whom we're marketing to (multicultural sororities are not for everyone) and in that marketing, we have to stress that we are a sisterhood and a business. If we didn't explain the business side, it would be difficult to express why membership requires dues.
If, in our marketing, we can get across the sisterhood and business aspects of the organization, we're less likely to pick up letter-wearers.
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