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Some members are just a lost cause. I think the best thing you can do is prepare materials in advance-- a tri-fold brochure on the org (which may come from your IHQ or EO offices), set up form letters from the big sister, president and new member coordinator that are sent home, share sample calendars with the parents, hold family weekends and encourage the members to call home regularly, send mom and dad "XYZ parent" shirts and make them feel included. UCLA and USC ADPi (SoCal) have Parents' and Moms' Clubs, too, that plan events and send out newsletters.
At the end of the day, family and school come first. And some families who really don't want their child involved and control their daugters are going to interfere, pull their child out the activity or make waves. Focus on the members who want to/can be there. With families unaccustomed to Greek Life, take it with baby steps. There are far more chapter operational issues to oversee... Help your members understand what it means to be an XYZ-- part of that is good communication and honesty with your family.
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