Quote:
Originally posted by Lil' Hannah
I think image has everything to do with it.
I was watching 20/20 a few months ago and they did an informal taste test with a group of self-proclaimed "vodka snobs" in Manhattan. Bill Ritter asked the snobs what their preferred brand was and all said Grey Goose, Belvedere, Ketel One, etc.
The blind taste test consisted of 6 small shots as well as 6 cosmopolitans made with premium brand vodka and one with Smirnoff, which is a call brand. Each one of the snobs picked Smirnoff as the "best" and Grey Goose as the "worst."
The 20/20 piece went on to talk about how they suspect these snobs were just drinking their premium brands because it sounds a lot cooler and sexier to order a Ketel One sour than to order the call or rail brand.
So in conclusion yes, I think a lot of younger drinkers do choose their drink based on image, which would hurt the Millers and the Buds of the world.
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Supposedly you can tell that Belvedere is better than Smirnoff if you're drinking it straight (generally only the pro vodka "experts" were able to), but can't tell the difference if it's got a mixer in it. I've done vodka tasting menus and I guess you can taste a bit of a difference from each brand but I thought the bottles were the only cool thing about them.
-Rudey
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