Hold a variety of events that appeal to various women in various stages of life.
Set up interest groups-- dinner club, book club, knitting circle, mom's club, Young Alum group
Don't overprogram!
Try to do some chapter support. Working with a chapter or planning a social together appeals to a wide range. Also if there is a local chapter, try to host a yearly event with their new members to plant that "alum involvement" seed in their heads-- they are your new members in 4 years, potentially!
Hold events at different times. After work, mid morning, weekends, etc.
Send out a quarterly newsletter as well as setting up a Yahoo! group.
Ask for input and engage your members
Have a welcome packet for new members to your assoc and someone to call them and invite them out for coffee. One on one is sometimes less intimidating.
Utilize your national officers who work with alumnae for ideas
Get the names of women in your area from HQ within a 50 mile radius of your location and do a yearly mass mailing. You will pick up lost members this way. This effort revitalized my Orlando Alum group and now it is thriving! Despite there being tons of alum and a strong collegiate chapter in the area, we could just never get it together... that mailing made all the difference and we set an event around it-- Founder's Day.
Contact the area APH and hold some socials with other alum groups.
Include non members, spouses, sig others, and kids for some of your events! "BYOB"-- Bring your own buddy!
Most alum go their own way because there's really nothing to hold them to a committment. As others have stated, don't worry about alum apathy. Just work with those who are interested.
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