Greek Decline

[Rain Man]

Originally posted by IotaNet
Slow down Sir -

The relevance of BGLO's is not in question here. The focus and understanding of our market is the key.

BGLO's have always provided a valuable service to our respective communities and have provided a valuable training ground (As well as networking opportunities) to its members. What we have to do is to make sure we understand the "buying criteria" of our market, i.e. prospective members.

So how does the membership make its org more marketable without feeling that they are "lowering their standards"? Or is the focus and understanding of the market strictly for information purposes only?

I only ask this because it sounds like a double-edged sword, in that is the Greek decline a real problem for these orgs or just a perceived one? I always figured in any event, Greek decline or not, the orgs would figure, "Those that become members will do what it takes to make it so, and those that don't, won't."

So, while I see where you are coming from regarding the need to understand the current student market and I wholeheartedly agree with it, but assuming the orgs all share the aforementioned mentality, what good does that market info do?

Or are we making much ado about nothing?

PS: this has been a GREAT discussion thread, everyone! Keep up the good work!!