OMG,
this is so mundane and laughable!
Geeze, why not wear the letters to show who you have affiliated with!
Dah, this is a form of advertising and marketing for your Org.!!
I was at homecoming one time and the smallest Fraternity on Campus were all together wearing letters! NO ONE ELSE WAS!!! I was more impressed with them than My Own Fraternity!
The new Associates may not know what the letters mean, but it looks like you have more members than you might have Initiates!
Maybe this is just a girl thing tho
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