Irish Lake, I agree with you that it we must live up to the profile we present. Deciding what to present our main goals as during rush will allow PNMs to decide if they want to rush us or not. Yes some PNMs are looking for parties, drinking, and girls, while other do want community service. Our campus actually does have one co ed fraternity that is puts itself out as a service fraternity and they are quite big for a house on our campus. Their pledge classes are like 30 pledges which is unheard of for other houses. Of course I can't say for certain that students rush them because they are a service fraternity, but I think its more because they are big and have lots of connections, not to mention that this co ed fraternity is nationwide with hundreds of chapters. They place a big emphasis on bonding to, not partying. That org is accused of taking pledges by all the other orgs.
The general reputation of the greek orgs at our school is not exactly negative, but more of just something that unnecessary. Students not joining because they already have their own friends. The biggest step for us is getting them to come out for the very first time. After that, it becomes much easier and they start to express their own interest. Then they will come to our events on their own.
For us, our recruitment tactics and public relations comes down to selling ourselves in that split second that we first meet them when they walk past our rush table. We need to have a solid first impression. In that few second coversation, which must present ourselves in a way that makes them feel comfortable enough to come out to the events. Unlike formal recruitment, we have to go to them as opposed to them coming to us. At the event we have to present ourselves again and if they come on info night they will see our rush video. So basically its like your right that our other rush events should be a reflection of our rush videos, and usually it is.
I agree with you too that Greek orgs on a united front would be better, but with so much rivalry, I doubt it could happen at our school.
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