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I am not sure I believe the DVR conspiracy theory. IMO, dvr allows people to tune into more than one show - isn't viewership what they are after? And, chances are, I might end up watching a commercial or two (though, highly doubt it!). Besides, with the blatant product placements, we are not being deprived from influence. (off topic, but did anyone see the blatant State Farm promo in last week's Jon and Kate episode? It was so obvious, I laughed).
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