Have new member mixers with fraternity pledge classes too. Those are the guys they'll be doing things with for 4 years and if they know them better they'll be more excited about social events in the future (and stay active for them).
ETA: Contact fraternity pledge trainers to set them up.
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"I put my mama on her, she threw her in the air. My mama said son, that's a mother buckin' mare."
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