Not everyone has TiVo or a DVR. I think this guy is really oversimplifying.
I predict it's going to go back to the 1950's - integrating the product into the show - like when you saw the giant "Geritol" sign hanging over the panelists in What's My Line.
Oh, wait a minute. It already has.
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It is all 33girl's fault. ~DrPhil
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