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Honest question: Why now? Is this a recent issue that you're looking to change? Otherwise, what inspired you to join this chapter? What about them compelled you over the other sororities?
Before you go about recruiting new members, you as a chapter must assess yourselves and how you want to grow. If the majority want to remain a chapter that keeps to themselves, you're not going to really be able to branch out. If the majority are interested in self-improvement, I'd then recommend that you have a sisterhood retreat where you set goals and establish a calendar of deadlines to meet those goals, as well as committees and chairmen to help work toward the completion of those goals.
By setting timelines and actively engaging chapter members in bringing about change, you will meet your goals and establish the positive mindset in the chapter that you are seeking.
Have you spoken to your advisers about this concern? More than likely, they can assist you with developing a PR campaign to improve external chapter image, and morale, as well as goal setting for the chapter as a whole for the year (IE: Target GPA, recruit X members at formal recruitment, attend 5 other GLO philanthropy events, etc...)
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