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sigirl,
I work in Christian publising and we have a huge retailing event every June. The Narnia producers were there and had partnered with some of the biggest publishers to make inroads into the Christian market. The same technique was used for "The Passion of the Christ."
There was a whole sub-market of Narnia related items in anticipation of the film at this event. Bible studies, suggested sermon series, toys, sunday school materials etc...
But that's where I saw the trailer and it just looks absolutely beautiful. Tilda Swinton looks like a perfect White Witch (I originally was rooting for Cate Blanchett to get the part) and Liam Neeson, who is one of my person faves, is going to be fabulous as Aslan.
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