What do you admire about other GLOs public relations?

SWTXBelle · #1 07-27-2007, 07:51 AM

Now that glos are "branding" themselves and working on their public faces, what have you seen that you admire?
I love the Chi Omega website. It is so comprehensive and easy to use. I'm really impressed with the Kappa Delta history book Ordinary Miracles .

AlphaFrog · #2 07-27-2007, 08:24 AM

I'm truely not a fan of the "Branding" that's going on.

I really like PiPhi BECAUSE of the variety you see...how many different badges do they have? And they're all gorgeous....and I know some of them have different meanings (spesifically, I saw a legacy one, how cool).

I'm not pleased with using other people's ideas for branding.

SWTXBelle · #3 07-27-2007, 08:40 AM

What do you mean by "other people's ideas of branding?" I'm really unclear as to what you are saying (?)
And i had no idea about Pi Phis badges - I'm going to check out the pins now.
I see the branding as a continutation of what the GLOs have always tried to do - have something distinctive that is universal in all GLO chapters - it's just far more sophisticated. I really like Gamma Phi's new logo. I'm so happy to have the pink to go with our brown!

AlphaFrog · #4 07-27-2007, 08:47 AM

Certain GLOs have branded themselves using things that are similar to what other GLOs are already using. I know we all can't be 100% different, but there are some things that just stick out to me.

SWTXBelle · #5 07-27-2007, 08:51 AM

OH - THAT. Well, yes. I think (I hope) that it is a result of marketing people trying to tap into the same, hmmm, modern design sensibility.
I know that Gamma Phi's Connect. Impact. Shine. is close to some others - and I don't know who was first.

AlphaFrog · #6 07-27-2007, 08:53 AM

AFAIK - ASA has been using Aspire, Seek, Attain from the begining. Even our national officers (one well into her 80's) don't remember it ever being any different. I believe it's the same with AST's Active, Self-Reliant, Trustworthy, but I'm not for sure on that one.

MysticCat · #7 07-27-2007, 09:18 AM

Quote:

Originally Posted by AlphaFrog

Certain GLOs have branded themselves using things that are similar to what other GLOs are already using. I know we all can't be 100% different, but there are some things that just stick out to me.

Like a lot of other GLOs, we recently went through the branding thing and adopted a visual identity and visual standards guidelines. I know from my wife's issues of The Key that Kappa also went this route fairly recently. I've wondered just how many GLOs are using the same firm or firms.

I will admit that I really like what we ended up with, although there was some consternation when it was unveiled at National Assembly last year because some brothers feared that (1) there was some movement to replace the coat-of-arms or historical logos with the new logo, and (2) the new "positioning statement" -- "Among Men Harmony" -- was intended to replace traditional mottos. Assurance was given that there were no such intentions on either front.

PM_Mama00 · #8 07-27-2007, 10:00 AM

Phi Mu recently changed their logo and I loooove it! I'm not so sure about the whole "Imagine. Believe. Achieve" thing. I think it should have just been Love, Honor, Truth. I don't even remember what our previous logo was.

Now our new website.... don't love it.