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07-27-2005, 01:36 PM
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Dove's new advertising campaign
There's been a lot of talk about it in the papers and such so I was curious to hear everyone's opinions. What do you think? Good idea or bad?
(If you aren't aware of it, it's the one with the regular women - not models - in underwear and the slogans are things like "As tested on real curves." You can see more about it here.)
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07-27-2005, 01:39 PM
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I love it! I think it's clever, ballsy, unusual, and definitely effective. While I don't think that things like extreme obesity (which can be overcome, although admittedly with difficulty) should be showcased as the "anti-model", showing real women with healthy bodies, who aren't afraid to show them off, is inspiring.
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07-27-2005, 01:54 PM
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It is so disgusting and ruins my mornings.
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07-27-2005, 02:49 PM
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I think it's great, but doubt it will change anything.
What will be great is when women who are built like that don't have to go on campaigns to declare their beauty. When we can have a size 8 or 10 actress/model on magazine covers without stories of how she's "voloptuous and doesn't care what Hollywood thinks".
I also think it's not right to say "real women have curves" because it does imply that thin, uncurvy women aren't "real" women - and many of those women are naturally like that. And yes, I'm curvy, but I have plenty of friends who aren't and they are definitely real women!
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07-27-2005, 03:40 PM
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It was realtively successful up here so I guess that's why they are trying it in the US now (Canada gets to be a test market a lot of the time).... I just think it's interesting that the marketing team that dreamed up the AXE commericals is the same team that dreamed up this Dove campaign...
Anyways I have to applaud the use of "real" people in tge ads, which is a nice change from the nominally "perfect" images we are bombarded with...
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07-27-2005, 05:30 PM
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Jossip isn't very kind but neither are the people who wrote on the ads here in NYC....
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07-27-2005, 05:38 PM
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Quote:
Originally posted by ZTAMich
Jossip isn't very kind but neither are the people who wrote on the ads here in NYC....
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They put out a ton of these in Chicago that are huge. Every bus stop has them practically. They are on large billboards. I feel like they're going to come alive and attack the city.
At least put some of that Lane Bryant clothing on them.
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07-27-2005, 06:00 PM
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I kind of like the ones they did in the magazines with that woman covered in freckles and the really old woman. They were definitely a departure from the typical model. I think the campaign is a good idea, and everyone (even the guys at work) seems to know as soon as they see one of those models that it's an ad for Dove
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07-27-2005, 09:57 PM
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The ads are cool, but Dove is made by Unilever, which tests on animals, so I won't buy it.
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07-27-2005, 10:12 PM
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aren't there lists somewhere of things that are tested on animals and things that aren't?
I had no idea Dove was tested on animals. Although I guess maybe it's not. I doubt they've done much to change it lately.
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07-27-2005, 10:32 PM
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PETA has a list and so does the National Anti-Vivisection Society, which shows Unilever here.
I'm really annoyed because when I checked PETA earlier to verify that Dove is tested on animals, I saw that Loreal/Lancome does too. I thought they didn't -- maybe they changed. Grrrr.
ETA: That link doesn't work. You can go to the NAVS site and search.
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Last edited by valkyrie; 07-27-2005 at 10:35 PM.
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07-27-2005, 10:36 PM
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lol at "Vivisection"... not a word you see often. Made me think of the Divine Sisters of the Ya-Ya Sisterhood!
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07-27-2005, 10:40 PM
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Quote:
Originally posted by valkyrie
I saw that Loreal/Lancome does too.
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Ah, crap.
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07-27-2005, 10:50 PM
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Quote:
Originally posted by AXiD670
Ah, crap.
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07-27-2005, 11:20 PM
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Quote:
Originally posted by valkyrie
The ads are cool, but Dove is made by Unilever, which tests on animals, so I won't buy it.
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Unless things have radically changed at Unilever since I worked with them, the vast majority of products that are listed as "animal tested" involve in-vitro as opposed to in-vivo testing (though some in-vivo testing still takes place).
Browsing the web I noticed that they are still using the global statement crafted by the Unilever Canada Consumer Affairs department:
http://www.physiosport.com/ourvalues...al_testing.asp
Personally I hope that the computer, mathematical, and bio-chemical modeling programs that they have been working on/with pan out, and totally eliminate the need for any animal testing.
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