Hey Sorors,
This upcoming year, I'm going to be the Epistoleus, and so I've been looking into various ways to advertise. Here are a few ideas/suggestions that I plan on trying...
"Paragon's Top 10 Ways to Market/Advertise"
1) Advertising events on
http://city-alert.com
You can post events on their calendar and they send out weekly emails listing events for all major cities. In Chicago, ALOT of people are on the listserv.
2)Advertising on
www.stepshow.com which is a popular website among greeks, and you can list your events by state for free.
3) Subscribing to the SGRho eGroup for your region and any other eGroups that are either greek, community service, and/or party related and posting events on there.
4) Utilizing free differnt campus advertising. Every campus has different things you can do, but look into having table tents in the university center and dining halls, small plugger distribution in campus mailboxes, reserving display boards/cases in dorms/student center, sending event info to RAs to put on email listservs, and advertising in campus newspaper (if alot of students read it and it's free for student groups).
5) If your university has an "Events Calendar" student groups can post on, use it.
6) Plugging after other major parties (after you get your party on) or club/concert events.
7) Dropping off flyers for community service projects at community centers, youth centers, etc.
8) (If you're really ambitious) Calling local/campus newspapers to tell them about the event. Media coverage and articles are always good for exposure.
9) I think BlackPlanet (www.blackplanet.com) also has a page to list events on, and since everyone and their momma seems to be on there, it couldn't hurt.
10) Gimmicks! Gimmicks always attack people... whether it be a special speaker, prizes, discounts, "themes", or controversial topics/issues, it's sure to bring people a-coming!!! Also, try giving people like a $1 discount if they sign their email addy to be on your Events listserv.
(I thought of all this stuff because I'm a marketing major and have worked in the marketing dept. the last couple years.)
Hope this helps!!! EE-YIPPP!!!!!!