Apple has been facing a serious challenge to its energetic growth for the first time in several years. First the recession sent consumers running from its pricey products. Then a reinvigorated Microsoft launched an ad campaign, further cementing the price difference in consumers' minds, leaving Apple begging for them to relent.
Now the major firms are announcing their sales predictions for Apple's Q2 2009, and no matter how you cut it, sales are starting to cool for the company.
Despite the launch of new 13" and 15" MacBook Pros priced $200 below their predecessors and its October price cut of its entry level MacBook to $999, Apple failed to gain traction in the second quarter of 2009. According to market research firm Gartner, it recovered with a mere 0.3 percent gain in shipments market share, clinging to fourth place. Meanwhile Toshiba, in fifth place, charged ahead with a 1.3 percent market share gain.
Acer showed an incredible 6.2 percent rise in market share, thanks to the popularity of its netbooks, as it moves to challenge HP and Dell for the top spot. Dell saw a drop, but remains just a hair ahead
Link
Although it doesn't directly state it here, I think that part of the loss of momentum for Apple would have to be that netbooks are gaining ground and not only are they 1/2 the size of the Macbook and most Windows based laptops but also sell for 1/3 of what the lowest end Macbook costs.
Combine those with the recession that we are in and most people would apt to buy soemthign that costs about the same or less than their cellphone.
I think Apple's way out will be to release a netbook or tablet at a competitive price.
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