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Originally posted by Lady Pi Phi
I disagree. I don't think teams need to market stars. Sure it will be bring in new fans, but I think it will only do that for a short period of time. You have a few great players and non-fans are like woo-hoo!! Superstar athlete endorsing Nike! I want to be like him, but they still won't udnerstand or appreciate the game.
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Few on the planet could explain to you the intricate nature of the Cover2 defense, or how to trap-block . . . yet the NFL is the most popular television (and attendance) sport in the nation.
Just saying, you don't need to market a deep understanding of the game . . . or an underlying appreciation for its subtleties.
Quote:
Originally posted by Lady Pi Phi
If you want teams with stars you need to get rid of the goon players who don't produce. Then you have teams filled with goal scores and exciting talented players and the get rid of the fighting that detracts for the game.
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For someone who's promoting an understanding of the game and its traditions, you seem willing to toss one aside . . . the 'goon' (or, more likely, enforcer) has been a part of hockey since Eddie Shore laced 'em up. The game is physical by nature, and it allows roster spots for players purely versed in physicality - fighting is a PART of the game.
Did you complain when Vinny LeCavalier and Jarome Iginla fought? They're not goons . . . they're the best players on the ice, and that was a pivotal moment of the Cup finals to date.
Quote:
Originally posted by Lady Pi Phi
Alos having teams with a bunch of star players does nothing. Look at the New York Rangers. They have/had tons of star players (Wayne Gretzky, Mark Messier, Eric Lindros to name a few) and the biggest payroll of any NHL team and what has it gotten them...dick all! The problem is star plyers play for themself and not the team. The do whatever they want and because they "fill seats" (not always) teams keep them around. Well fans want to see their team in the Stanley Cup finals. Not some jack ass player who makes millions of bucks and does nothing.
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Um, they won the cup in '94 w/ Messier and all them . . . only recently, they have begun overpaying for players on the downside of their careers with albatross contracts.
Regardless - the argument is that, when promoting the league, you need to promote your star players. This works in every other sport - football, baseball, and especially the NBA. For a renaissance in hockey attendance and interest, it is necessary to actually do something to pander to the casual fan.
You want to TAKE AWAY fighting?! The NFL actively promotes the violence of its game, and it currently outdraws everything else (and by a huge amount). Promote your star offensive players, and the overwhelming and amazing physicality and artistry of the game. Then, cap salaries reasonably (like the NBA has) in the new CBA, allowing you to drop ticket prices, allowing a more blue-collar fan base into the stadium.
Think about this: More than any other sport (excepting possibly football), hockey has traditionally been a sport of blue-collar interest. Ticket prices almost unilaterally exclude this type of casual fan.
Do the math.
Quote:
Originally posted by Lady Pi Phi
Another thing is get a commisioner who knows the game (this should be applied to all sports). get someone who is experienced in marketing and promotions and not some lawyer, who can really market the game, someone who's knowledgable and knows what old fans want but also can attract new fans.
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Bettman is quite solid - compared to someone like David Stern, he may not have the same knack for marketing, but I'd say he compares favorably to all major sports and their analogs.
Think about this:
Outside of Canada, who has rallied around the Flames . . . what is the interest in a Tampa Bay/Calgary finals?
In the states, teams like the Avs, Red Wings, Devils, and etc carry much better viewership and a larger following.
Maybe the problem is less with the actual play on the ice, and more with who's playing.
Anyway, to recap: market stars, don't make drastic moves to increase scoring or decrease fighting (ie moving to 4 on 4, etc), do make moves to continue to eliminate trapping by enforcing obstruction and interference rules in the neutral zone, create a 'world cup' to keep fan interest in between olympics, and create stronger grassroots interest in the game by creating youth programs a la baseball and basketball.