The only things I've ever bought from the GAP: a sweater 3 years ago; a scarf last year. Just not my cup o' tea.
But the commercials I've seen from them for the past 5 or 6 years have always left me feeling really good. Like that Dave Matthews Band video for "Everyday" (with the hugs.)
I reckon that the folks responsible for the GAP ads deserve much, and many props for a job well done.