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McDonald's in Hawaii to Serve Spam
Wed Jun 12, 8:28 AM ET
The 78 McDonald's restaurants in Hawaii are adding a new menu item that's as much an American icon as the burger chain itself — Spam.
More than 3,000 portions of low-sodium Spam, scrambled egg and rice were served in a single day during a test run of the meal, according to Melanie Okazaki, McDonald's local marketing manager.
"I'm not sure why it has taken so long," Okazaki said of the Spam breakfast, which she said is offered at no other McDonald's in the world.
Hawaii residents consume 5.3 million cans of Hormel Foods' processed Spam luncheon meat each year, four times the national average. A favorite local variation is Spam sushi.
This weekend, Hormel is holding a "Spam Jam" for the grand opening of its 16,500-square-foot Spam Museum in Austin, Minn. The celebration honoring the product introduced in 1937 as "the miracle meat" had been scheduled for September but was postponed after the terrorist attacks.
McDonald's officials will decide Aug. 1 if the canned meat will find a permanent place on the Hawaii menu.
The Spam breakfast joins other local specialties at McDonald's in Hawaii, including a local noodle soup called saimin and a Portuguese sausage breakfast.
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