Phi Beta Pink?

[littleowl33]

I was in Victoria's Secret today and saw bags from the PINK collection with the words "Phi Beta Pink" on them with some silly crest. It was obviously meant to mimic sorority bags. I thought it was pretty stupid... and if I was in a group with those letters in it (like Gamma Phi Beta, etc.) I might have been kind of annoyed. I don't know, it just doesn't seem right for just anyone to have "mock letters", plus it's a company that basically sells itself on sex appeal - not a great Greek image.

I don't know, what do you guys think? Has anyone else seen this? I know there are a lot of threads on the fact that no one needs to be "the letter police", but it seems really odd that a store is selling this stuff.

EDIT: I just searched it, and they've got shirts with the greek letters Phi Beta Pi on them. According to one website, the designer of the whole line is a Pi Phi?