Quote:
ATLANTA – Delta Air Lines Inc. said Thursday it's launched a new "Ticket Window" on Facebook that will allow passengers to book directly on the social media site.
It's the first time an airline has allowed customers to reserve flights on Facebook, although nearly all major U.S. airlines use Facebook and Twitter to promote sales.
Delta plans to expand the Ticket Window to other sites, including online banner ads from which customers could book directly.
The airline said the move, along with a redesign of its website delta.com earlier this week, is part of an overall effort to interact directly with its customers on the Web.
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I'm not sure if I agree with this. I'm all for companies utilizing social media to reach out to customers (it's my industry, after all), but I can't see too much good coming out of this. I see folks' accounts getting hacked into on a daily basis. With so many young people using Facebook nowadays, I wonder if Delta is prepared to credit users for pranks or accidental clicks.
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