At last, women lash out at hip hop's abuses
The most successful black women's magazine, Essence, is in the middle of a campaign that could have monumental cultural significance.
Essence is taking on the slut images and verbal abuse projected onto black women by hip hop lyrics and videos.
The magazine is the first powerful presence in the black media with the courage to examine the cultural pollution that is too often excused because of the wealth it brings to knuckleheads and amoral executives.
This anything-goes-if-sells attitude comes at a cost. The elevation of pimps and pimp attitudes creates a sadomasochistic relationship with female fans. They support a popular idiom that consistently showers them with contempt. We are in a crisis, and Essence knows it.
When asked how the magazine decided to take a stand, the editor, Diane Weathers said, "We started looking at the media war on young girls, the hypersexualization that keeps pushing them in sexual directions at younger and younger ages."
Things got deeper, she says, because, "We started talking at the office about all this hatred in rap song after rap song, and once we started, the subject kept coming up because women were incapable of getting it off their minds."
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Originally published on January 3, 2005
BRAVO to essence...
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