Kappa Delta- Blue Bracelets for Prevent Child Abuse America

[kddani]

Learned about our newest philanthropy effort:

"Beginning in Spring 2005, PCA America will be launching a national blue wrist band campaign to raise awareness of, and funding for, its leading child abuse prevention efforts. Kappa Delta collegiate chapters and alumnae associations across the country will be taking aprimary lead in selling these wrist bands as either part of annual Shamrock Events or separately. By selling bands in local communities, Kappa Deltas will be participating in a nationwide campaign that will include national print advertising, spokespeople - NBA All-Star Grant Hill and his wife, R&B vocalist Tamia - and potentially major retailers partners. The bands will be sold for $1.00 each and are expected to arrive the first week of March. In fact, the first shipment of bands has been reserved specifically for Kappa Delta to promote and sell, making Kappa Delta the first group selling these bands in the country. "

Hopefully it does well, however, I do wish it was maybe something different than a mimick of the Live Strong bracelets