NEW YORK--(BUSINESS WIRE)--Sept. 22, 2004--Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, and OMD, the world's leading media agency(1), today unveiled the findings of an Internet Deprivation Study examining consumers' media habits and their emotional connection towards the Internet. All participants in the qualitative portion of the study found living without the Internet more difficult than they expected, and in some cases impossible, because the tools and services the Internet offers were firmly ingrained in their daily lives. Participants found that many daily activities were impacted and impaired, including booking travel, checking sports scores, communicating with friends and family, and paying bills. Nearly half the respondents in a complementary quantitative study indicated they could not go without the Internet for more than two weeks and the median time respondents could go without being online is five days. The detailed findings of this Internet Deprivation Study will be discussed in-depth today at a Yahoo!/OMD joint event for marketers at The Harvard Club as part of New York's Advertising Week.
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