Miller Brewing drops effort for injunction against rival ads
MILWAUKEE (AP) -- Miller Brewing Co. said Monday it would no longer try to force its chief rival to pull an ad calling Miller Lite the 'Queen of Carbs.'
The ad was part of a larger Anheuser-Busch Cos. campaign targeted in a lawsuit filed by Miller Brewing last month in federal court in Milwaukee.
Miller spokesman Scott Bussen said the company would continue with its lawsuit, which claimed Anheuser-Busch was making false and misleading statements about Miller Lite in its ads.
'The rest remains in place, and we'll proceed according to the court's timeline,' Bussen said.
A federal judge was scheduled June 29 to hear the Milwaukee brewer's request for a restraining order against the 'Queen of Carbs' ad. Miller Brewing will not pursue a preliminary injunction because Anheuser-Busch's campaign 'failed to slow Miller Lite's momentum,' according to a company statement Monday.
Anheuser-Busch said in a statement the company was pleased with Miller Brewing's decision.
'We do not feel that lawsuits and injunctions are the way to compete in the marketplace. We agree it's time to get back to selling beer,' the statement said.
Last month, U.S. District Judge Lynn Adelman ordered Anheuser-Busch to pull one set of ads but allowed the St. Louis maker of Budweiser and Bud Light to continue to run two others.
http://wkowtv.com/$spindb.!query.listnews.storeview.12649.news
Sounds funny to me. Beer has become like politics. I think thats pretty funny and cool.
Linear Mode
