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Santa's Elves Laid Off
Elves laid off as Santa feels pinch
From Matti Huuhtanen in Helsinki, Finland
December 21, 2003
SANTA'S workshop may not be the joyous place it was in years past for the tens of thousands of tourists expected to visit northern Finland this winter.
Many of the elves who worked at the SantaPark attraction near the Arctic Circle are spending the last few days before Christmas twiddling their thumbs after Santa laid them off to cut rising costs.
"I feel really dejected, because being an elf is part of my identity," said Milja Vilmila, who was told her job as an elf helping Santa no longer existed.
"Something will definitely be missing this Christmas."
Business is booming in Lapland, a vast area known as the last wilderness in Europe where traditionally nomadic Samis - or Lapps - herd reindeer.
But SantaPark, which has accumulated $US550,000 ($743,000) in debt in its five years of operation, has only seen visits decline.
"The work is seasonal so we have to cut costs in all possible ways," said Wille Rajala, managing director of the tourist attraction 840km north of Helsinki.
SantaPark is open from November to January, and briefly during summer for visitors who want to see the area when the sun does not set for several weeks.
The park is a vast cave that doubles as an air raid shelter, contains a carousel, elves' booths that sell trinkets and souvenirs, and a restaurant. It has yet to post a profit.
Company officials are confident Santa lovers will respond, but for now, they have little choice but to tighten Santa's belt.
"We used to have 120 people on a monthly salary, which was ridiculous. Now we are down to three full-timers," Rajala said today. Just 12 people staff the attraction now.
Finnish children believe Santa hails from a mountain in Lapland. And the Nordic country has cultivated the idea that Santa is Finnish and that he makes toys there.
Last year, more than 600,000 people visited Lapland - three times the number who live there. Santa's post office in Rovaniemi, the capital of Finnish Lapland, received 600,000 letters from around the world.
The number of registered hotel nights spent by foreign visitors in Lapland during December and January has jumped from 76,700 in 1995-1996 to 215,000 last year.
Tourism officials expect a new December record this year of more than 100,000 foreign visitors, with at least 380 chartered flights, mostly from Britain. Last December, 52,000 British tourists spent US$13.6 million in Lapland.
When it was in operation, even the Concorde flew direct from London to Rovaniemi on the Arctic Circle, which has a runway equipped for military aircraft that patrol Finland's border with Russia.
But that hasn't helped SantaPark, which has been accused of overstaffing and mismanagement. Tourists are checking out Santa's post office, the Arctic museum and reindeer farms instead.
Darren Allsopp spend $US1240 ($1675) to take his wife and two children from Nottingham, England, on a day trip to visit Santa and see Lapland.
"The world has changed quite a bit ... not always for the better," Allsopp said. "The most important thing is to find peace and calm and think about what you can do to help others."
The Associated Press
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