Woman Trampled in Fla. Shopping Rush
(AP) Patty VanLester of Orange City is shown in an undated family photo in Orange City, Fla. VanLester, 41, was first in line to grab a $29 DVD player at Wal-Mart early Friday, Nov. 28, 2003, when she was knocked to the ground by a frenzy of shoppers.
ORANGE CITY, Fla. (AP) - A mob of shoppers rushing for a sale on DVD players trampled the first woman in line and knocked her unconscious as they scrambled for the shelves at a Wal-Mart Supercenter.
Patricia VanLester had her eye on a $29 DVD player, but when the siren blared at 6 a.m. Friday announcing the start to the post-Thanksgiving sale, the 41-year-old was knocked to the ground by the frenzy of shoppers behind her.
"She got pushed down, and they walked over her like a herd of elephants," said VanLester's sister, Linda Ellzey. "I told them, `Stop stepping on my sister! She's on the ground!'"
Ellzey said some shoppers tried to help VanLester, and one employee helped Ellzey reach her sister, but most people just continued their rush for deals.
"All they cared about was a stupid DVD player," she said Saturday.
Paramedics called to the store found VanLester unconscious on top of a DVD player, surrounded by shoppers seemingly oblivious to her, said Mark O'Keefe, a spokesman for EVAC Ambulance.
She was flown to Halifax Medical Center in Daytona Beach, where doctors told the family VanLester had a seizure after she was knocked down and would likely remain hospitalized through the weekend, Ellzey said. Hospital officials said Saturday they did not have any information on her condition.
"She's all black and blue," Ellzey said. "Patty doesn't remember anything. She still can't believe it all happened."
Ellzey said Wal-Mart officials called later Friday to ask about her sister, and the store apologized and offered to put a DVD player on hold for her.
Wal-Mart Stores spokeswoman Karen Burk said she had never heard of a such a melee during a sale.
"We are very disappointed this happened," Burk said. "We want her to come back as a shopper."
http://detnow.com/news/0311300901.htm
As a PR major who has worked on Crisis Management case studies and devised a strategic and tactical plan for a corporation, I AM SICKENED to hear about this incident. It is so unfortunate that this poor lady got trampled by these crazy ass penny pinchers.
As soon as an employee noticed someone was knocked unconscious (spelling?) someone should have gotten on a loudspeaker and told these stupid people to calm the hell down because people were getting hurt.
And put the DVD player on hold? I'm sure that's the last thing this lady is worried about. GIVE HER the damn thing for free. What's a lost $29 in a large corporation? A penny to the average Joe.