I *love* motorcycles! My dad's always had one, so I grew up with them (much to mom's dismay-she hates them!).
When I was a kid he had a Honda, but I never paid attention to the make, etc.
A few years ago he got a little BMW which he liked, except the handlebars were awkward. After a couple years, he started having weird engine problems that the shop couldn't fix, so he traded it in and last summer got another Honda! This one's a Goldwing & man does it ride smooth.
I would ask what kind of riding you plan on doing? He does at least 2 long vacations (1 week+) a year that involve traveling through a couple states, so the Goldwing is perfect for that. (Storage plus the smooth rides). But if you're just tooling around town, you can get a nice bike for a lot less.
I'm partial to Honda's because I'm familiar with them. And in high school I totally wanted a CRX 125 dirt bike. Heck, I'd still take it.