My mom works in cosmetics and she said that people always do a double take when they see the FCUK logo. Their new ad for the fragerance has two people in bed and the slogan is something like "Get it in your sheets." So basically, they're going with the idea that sex sells.
When I worked with the high schoolers this past summer, I'd estimate that 75% of them had a FCUK shirt. Of course, they loved them. I didn't think they sold them outside of French Connection stores, but I ran into a few at the Virgin Megastore in Union Square last week. I don't wear FCUK, but I have a French Connection turtleneck sweater (no printed T-shirts for me!) that I love.
I have a few FCUK things, and I just smelled their new fragrances this week. Yum. I may have to splurge once I pay my bills. I have two of the printed Ts, one that says "Fancy a game?" and another that says (appropriately enough) "Too busy to fcuk" I get lots of looks when I wear that one