Please see below and contact Snapple through their website and by phone to get rid of these ads.
Hello to all of you.
My students are pretty upset about this too and asked me what they can do about it. I directed them to the Snapple contact webpage. It is
http://www.snapple.com/index.asp?pageid=4&contentid=4.
I also plan to write to them, as well as stop drinking Snapple products. I am sure they will respond if they get enough mail considering that even if only the 10 percent of estimated fraternity and sorority membership around the world were to write to them about this then they would get about 10-20,000 messages.
With Hank's note in mind, I think this is a battle worth fighting. Some of you will argue "well this is a reality in our organizations". While I may appreciate that argument when it comes to some things, this topic and Snapple's use of the act of hazing is not one that I think we should be "objective" about. It is the same reasoning as the recent Abecrombie and Fitch Asian American insults.
Who sat around an office and thought, "um, this will be funny".
>Forwarded From: Hank Nuwer
>
>
>Snapple and Deutsch: Partners in Slime
>
>Black, Latino and NIC fraternities/sororities have fought inch by
>inch and year by year to stop the practice of paddling where it
>exists in Greek life and to even question if paddles are appropriate
>when placed on sale in campus bookstores.
>
>Now, out-for-the-bucks Snapple and their not-so-creative agency
>Deutsch have a print and billboard poster called "FRAT" depicting
>two bottles with hair and Delta Omega Delta ball caps looking smug
>over a prostate pledge. A broken paddle sits nearby and other
>paddles, all with Greek letters, fill out the picture.
>
>Deutsch thinks the broken paddle is cute. So does Adreview.com
>reviewer Bob Garfield who calls the hair-bottled campaign
>delightful. Bob accurately states that the campaign is aimed at teen
>males, and that worries me no end.
>
>This is precisely the audience most susceptible to thinking that
>paddling and enduring paddling are cool things to do. What better
>way to justify their immature actions then to have Snapple
>characters portray as harmless an activity that is criminal in many
>of the 43 states with hazing laws?
>
>So what's next from good old Deutsch? How about two Snapple bottles
>dressed in tuxes and duct-tape stovepipe hats thrown through a car
>windshield after the Junior Prom? No, that isn't funny. Nor are all
>the bleeding kidneys or lacerated buttocks that get reported each
>year because a handful of Greeks are as brainless as Sample's ad
>team.
>
>And here all these years we thought the advertising industry was
>getting serious when it talked about having an ethical code. Shame
>on ya, Snapple. Shame on ya, Bob Garfield and Adreview.com. Shame on
>Deutsch and the two morons who created the campaign-Scott Bassen and
>David Rosen.
>
>And before a paddling injury or death occurs in a fraternity, I for
>one encourage all of you to call Snapple (1-800-Snapple.
>9 A.M. - 4:30 P.M. EST/EDT).with a request to halt the "FRAT" campaign.
>
>--Hank Nuwer
>image at
http://www.hazing.hanknuwer.com
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