formal recruitment?

[OnePlus69Is70]

Hey all-
I go to UMass Amherst. Our fraternity recruitment is informal in the extreme- there's no coordination of it at all. Everyone just has huge open parties, and recruits whomever. It's informal informal. The problem is, it's killing us. Average chapter size ten years ago was 90 men, now it's 25. 5 chapters have no new members this semester.

The sororities are doing fine, by comparison, with 40 or 50 in each house on average. They do what I believe is a pretty standard Panhel formal rush.

My chapter's point of view is unique- we're only a year old. We've got 10 actives and 1 new member, and no house, which means no huge rush parties for us.

I want the IFC to switch to a more formal rush, but I'm not sure what will work. I need advice from people at schools who do it now. I need to present it very carefully, because the words 'formal rush' cause a lot of screaming about houses' rights- nobody wants to change how things are done, because "they've always been this way".

Basically, if you could just lay out how rush works at your campus, it'd be a big help. The more examples I have, the easier it'll be to piece together a strategy for us.

Thanks all!