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  #1  
Old 01-09-2002, 12:40 PM
The1calledTKE The1calledTKE is offline
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Dave Thomas

Will you miss him? It just won't be the same without him in the commercials.
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  #2  
Old 01-09-2002, 12:50 PM
justamom justamom is offline
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I saw this yesterday. He was a true leader in the corporate world. Didn't they say he didn't graduate from HS? Real example of the American Dream and a moral compass as well.
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  #3  
Old 01-09-2002, 12:50 PM
The1calledTKE The1calledTKE is offline
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[QUOTE]Originally posted by BrownEyedGirl
[B]Did he die??



Yes is passed away a day and a half ago. I think his funeral is in the Ohio area but I am not sure. I know its in that region of the country.
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  #4  
Old 01-09-2002, 12:51 PM
AlphaGam1019 AlphaGam1019 is offline
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Unhappy Wendy's to Carry On Thomas Tradition

By CHARLEY GILLESPIE, Associated Press Writer

COLUMBUS, Ohio (AP) - Wendy's officials say future commercials will carry on the homespun tradition that founder Dave Thomas used to help turn the hamburger chain into one of the world's top fast-food enterprises.

Thomas, who began pitching his burgers and fries in television commercials in 1989 and went on to become a household face, died Tuesday of liver cancer at his home in Fort Lauderdale, Fla. He was 69. He had been undergoing kidney dialysis for nearly a year and had quadruple heart bypass surgery in 1996.

``We have to carry on the tradition and the culture that Dave started,'' said Denny Lynch, vice president of communications for Wendy's International, based in suburban Dublin. ``It is still Dave's place and Wendy's still cares.

Lynch said Thomas, who appeared in more than 800 of the humorous ads usually wearing a white short-sleeved shirt and red tie, will be edited out of the commercials made four months ago. Older commercials will not be rerun, he said.

``People told us what they like about Dave is that he is very believable, trusting and caring,'' Lynch said. ``And they didn't use those words lightly.''

Jim McKennan, executive vice president of Bates Worldwide, the New York-based advertising company which helped create the Wendy's commercials, said the company has prepared for making commercials without Thomas.

``We have had several other campaigns. So, although we were dreading this moment, we were prepared for it,'' he said. ``We designed something that basically had the message and the flavor of Dave ... but without him.''

Customers connected with Thomas through his folksy, sometimes self-effacing humor. Five years ago, the company staged a lookalike contest that attracted 1,600 entrants vying for the grand prize: a chance to appear in a commercial with Thomas.

People were endeared to the smiling, bespectacled Thomas, in part because of his rags-to-riches background. Thomas was 12 when he got his first restaurant job, as a counterman in Knoxville, Tenn.

In 1962, Thomas came to Columbus to take over four failing Kentucky Fried Chicken restaurants. He sold them back to the founder Col. Harland Sanders in 1968 for $1.5 million, making Thomas a millionaire at 35.

He opened his first Wendy's Old Fashioned Hamburgers in Columbus a year later. He named the restaurant after his 8-year-old daughter Melinda Lou, nicknamed Wendy by her siblings.

The chain now has 6,000 restaurants worldwide. In 1996, Wendy's acquired Canadian-based Tim Hortons, a coffee and baked goods chain with more than 2,000 stores. Both have combined sales of more than $8 billion.

Thomas, who was adopted as an infant, created the Dave Thomas Foundation for Adoption, an organization focused on raising public awareness of adoption.

Thomas is survived by his wife of 47 years, five children and 16 grandchildren.

A public viewing was planned Wednesday and Thursday at Wendy's corporate headquarters and the funeral is scheduled for Friday in Columbus. A memorial service is scheduled Jan. 18 in Ft. Lauderdale.

-
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  #5  
Old 01-09-2002, 12:52 PM
lionlove lionlove is offline
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I heard about it on the news last night. how sad. I did enjoy his commercials, his 99 cent menu is a good value for poor students like myself and his food is some of the better fastfood out there.
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  #6  
Old 01-09-2002, 12:54 PM
AlphaGam1019 AlphaGam1019 is offline
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Quote:
Originally posted by justamom
I saw this yesterday. He was a true leader in the corporate world. Didn't they say he didn't graduate from HS? Real example of the American Dream and a moral compass as well.
Yes JAM! you are correct. I found another article that mentions this!


Wendy's founder Dave Thomas dies
By Deborah Cohen

CHICAGO (Reuters) - Wendy's International Inc. founder Dave Thomas, the smiling, down-to-earth everyman who personified the No. 3 U.S. hamburger chain through more than 10 years of self-effacing television commercials, has died at age 69, the company said Tuesday.

Thomas died early Tuesday of liver cancer at his Florida home, the Dublin, Ohio-based company said. He had suffered from cancer for more than a decade, underwent heart bypass surgery in 1996 and had been on kidney dialysis treatment since last year.

Thomas retired as chairman of Wendy's in 1982. Though he no longer actively managed the company, he had appeared in commercials for Wendy's since 1989, when he became the official company spokesman. That began the string of well-known advertisements that featured him in humorous situations promoting the virtues of Wendy's hamburgers, french fries and other simple fare.

``Dave was our patriarch, a great, big lovable man,'' Wendy's Chairman and Chief Executive Jack Schuessler said in a statement. ``He had a passion for great-tasting hamburgers and devoted his life to serving customers great food and helping those less fortunate in his community.''

Thomas began his career in fast food in 1956 with a barbecue restaurant he opened with Phil Clauss, a former boss, in Knoxville, Tennessee. He moved into the fried chicken business after Clauss bought a Kentucky Fried Chicken franchise from fast-food giant Colonel Harland Sanders. Thomas opened the first Wendy's restaurant in 1969, naming it after his daughter.

Born in Atlantic City, New Jersey, in 1932, Thomas was adopted when he was six weeks old. Late in life he became an advocate for adoption, one of several causes he promoted to improve the lives of children, and in 1992 he created the Dave Thomas Foundation for Adoption.

``This fast-food icon was an everyday man's entrepreneur and that was part of his charisma,'' said Merrill Lynch restaurant analyst Peter Oakes. ``He was an ambassador for the brand, for the industry and for adoption, and that's what made him a great humanitarian.''

A HUMBLE START

Thomas got his first job at age 12 as a counterman at a Knoxville restaurant. At 15, he dropped out of school to work full-time, a decision he later said he regretted. Forty-five years later he received a high school equivalency diploma from Coconut Creek High School in Ft. Lauderdale, Florida.

Thomas appeared in more than 800 Wendy's ads and holds the Guinness Book of Records achievement for the longest TV campaign by a company founder. Those commercials, where Thomas appeared wearing his signature white short-sleeved shirt and red tie, often featured celebrities, including blues great B.B. King, Olympic Gold Medalist Kristi Yamaguchi (news - web sites) and soap opera star Susan Lucci.

In 1979, Thomas' rags-to-riches story earned him the Horatio Alger Award from the Horatio Alger Association of Distinguished Americans.

Thomas often said he felt lucky to have been born in the United States. ``Only in America would a guy like me, from humble beginnings and without a high school diploma, become successful,'' he once said.

Wendy's, which operates about 6,000 Wendy's restaurants in the United States, Canada and international markets, began franchising in the early 1970s and went public in 1976.

Thomas' death marks the second major loss for the company in recent years. In 1999, Chief Executive and President Gordon Teter died, leaving current CEO Schuessler at the helm.
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  #7  
Old 01-09-2002, 12:54 PM
juniorgrrl juniorgrrl is offline
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Its very sad, and he seemed like a great guy

But...

It always annoyed the crap outa me that AFTER his quadruple bypass surgery, he still was shown eating the triple-bacon-cheese whatever that was on special that month! HELLO?! Wendy's has baked potatos AND chili, both of which are low fat. It would have been nice if it would have shown him taking care of himself.
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  #8  
Old 01-09-2002, 12:56 PM
AlphaGam1019 AlphaGam1019 is offline
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Quote:
Originally posted by juniorgrrl
Its very sad, and he seemed like a great guy

But...

It always annoyed the crap outa me that AFTER his quadruple bypass surgery, he still was shown eating the triple-bacon-cheese whatever that was on special that month! HELLO?! Wendy's has baked potatos AND chili, both of which are low fat. It would have been nice if it would have shown him taking care of himself.

lol, I'll admit I had the same thoughts running through my head too!
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  #9  
Old 01-09-2002, 01:14 PM
dzrose93 dzrose93 is offline
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He seemed like a really decent man, from everything I've read. He'll be missed!
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  #10  
Old 01-09-2002, 01:24 PM
dzsaigirl dzsaigirl is offline
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Chili is low fat? At Wendy's?
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  #11  
Old 01-09-2002, 02:11 PM
The1calledTKE The1calledTKE is offline
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Quote:
Originally posted by dzsaigirl
Chili is low fat? At Wendy's?
Yes it is.
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  #12  
Old 01-09-2002, 02:26 PM
ZZ-kai- ZZ-kai- is offline
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I have read on numerous Sigma Phi Epsilon homepages that he was one of their esteemed alumni. How could he be a Sig. Ep. brother, if he never graduated high school? He must have been one of the many 'honorary' initiates.

PS, "Wheres the beef?" will be remembered.

Last edited by ZZ-kai-; 01-09-2002 at 05:27 PM.
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  #13  
Old 01-09-2002, 02:56 PM
KABillyMac KABillyMac is offline
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Bro. Thomas was a Master Mason and also 33rd. He will be missed.
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  #14  
Old 01-09-2002, 02:58 PM
amycat412 amycat412 is offline
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And... if you want a burger/chicken-- I read that Wendy's Spicy CHicken sandwich, though not "low fat" is lower in fat than all the other chicken sandwiches and burgers from fast food chains.

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  #15  
Old 01-09-2002, 03:00 PM
SparkliiQTMTSU SparkliiQTMTSU is offline
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AWW Im gonna miss his commercials he was a good man He will be missed foreal


nichole
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