MTV's anti-hate crime marathon

[33girl]

Don't know how many of you caught this, but you might have heard about it.

The executives at MTV apparently have become aghast at the amount of airtime they've given to Eminem and his hateful (to say the least) lyrics. So to sort of cleanse their souls, yesterday they showed the Matthew Shephard story, followed by a 17-hour marathon of reports of hate crimes, in text on-screen and announced.

I tuned into it this morning sicne I had to get up at the crack o' dawn. The graphics were like the cable bulletin board announcing bingo night, and the announcers were about as emotional as a stick. Yeah, so they did this and basically gave away 17 hours of airtime. But it was executed in the cheapest way possible and most of it during the hours when very few people were watching. Good PR, crappy follow through.

What are your opinions on this??