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08-15-2011, 08:54 PM
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Org Branding
I feel out of the loop. Is it re-branding season?? I noticed Beta Theta Pi, ASA and AGD all have done a big re-branding of their logo, etc. and I've heard there's more orgs on the horizon doing the same. Don't get me wrong, I'm all for updating a logo, just wondering why so many at once. Am I missing something?
And on a side note, I'm really impressed with ASA. A brand standards document, color palette, and PPT template. Way cool.
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zeta tau alpha "My crown is in my heart, not on my head."
Last edited by SthrnZeta; 08-15-2011 at 09:03 PM.
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08-15-2011, 10:24 PM
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Quote:
Originally Posted by SthrnZeta
I feel out of the loop. Is it re-branding season?? I noticed Beta Theta Pi, ASA and AGD all have done a big re-branding of their logo, etc. and I've heard there's more orgs on the horizon doing the same. Don't get me wrong, I'm all for updating a logo, just wondering why so many at once. Am I missing something?
And on a side note, I'm really impressed with ASA. A brand standards document, color palette, and PPT template. Way cool.
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Not sure why so many at once, but the timing of the launch might be due to the beginning of rush season.
It's gonna take some time before I'm 100% behind the new AGD brand. Love the meaning behind it, I just miss my buff rose.
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08-16-2011, 02:13 AM
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I think its cyclical....
We did ours a few years ago....and it seems to be a "new trend" to base the branding and tagline on "mission, purpose, creed", etc....at least that is the way I see it....
that is not to say the old brands were not like that...but I recall a thread here on GC discussing, brands and taglines and how the trend then was 3 "strong" words...
Sigma happens to use 3 strong words, that is formulated from our Mission Statement.
I don't think its time for re-branding, but I do think its time for a redesign of our website.
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08-16-2011, 10:22 AM
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This isn't where I thought this thread was going.
I'm replying, though, so that the little arrow will show up in front of the thread for me. This seems like it'll be interesting.
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08-16-2011, 10:28 AM
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Quote:
Originally Posted by knight_shadow
This isn't where I thought this thread was going.
I'm replying, though, so that the little arrow will show up in front of the thread for me. This seems like it'll be interesting.
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LOL.
It took me a minute to get what they're talking about.
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08-16-2011, 01:35 PM
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Quote:
Originally Posted by knight_shadow
This isn't where I thought this thread was going.
I'm replying, though, so that the little arrow will show up in front of the thread for me. This seems like it'll be interesting.
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Yeah, I can see where you thought it was going  I hope it sticks with this topic though and doesn't accidentally veer towards the other type of branding...
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zeta tau alpha "My crown is in my heart, not on my head."
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08-16-2011, 02:27 PM
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I also miss the buff rose. But I do like the looks of the the logo and "Live with Purpose".
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08-17-2011, 02:50 AM
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Quote:
Originally Posted by SthrnZeta
And on a side note, I'm really impressed with ASA. A brand standards document, color palette, and PPT template. Way cool.
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Do most orgs who've rebranded in recent years not have a style guide, etc? Even Gamma Phi Beta has those things, and I think we lag behind many others when it comes to branding.
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08-17-2011, 07:10 AM
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I want all the rebranding to slow down. Like, I don't know, I'm no advertising executive, but I think re-branding should only happen once in a lifetime.
If that.
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08-17-2011, 10:03 AM
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Quote:
Originally Posted by Senusret I
I want all the rebranding to slow down. Like, I don't know, I'm no advertising executive, but I think re-branding should only happen once in a lifetime.
If that.
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I have to admit I haven't kept up with other GLOs' rebranding efforts, so I may be off base --
I think keeping websites and others designs fresh is a good thing. As long as the "new" still calls back to the "old" in a respectful manner, it shows that the brand is still alive and growing.
So, if ODPhi (for example) went from red/silver/black to green/beige/blue in all of our branding efforts, that would be a problem. There's nothing to call back to the previous incarnation. If we went from silver font in the logo to black font, though, I don't see a huge issue with that.
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08-17-2011, 11:05 AM
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Quote:
Originally Posted by PeppyGPhiB
Do most orgs who've rebranded in recent years not have a style guide, etc? Even Gamma Phi Beta has those things, and I think we lag behind many others when it comes to branding.
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Do you mean, did we not have one before we rebranded? We had one then and we have one now.
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08-17-2011, 03:28 PM
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Quote:
Originally Posted by 33girl
Do you mean, did we not have one before we rebranded? We had one then and we have one now.
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That's what I suspected. That stuff (style and usage guidelines, PMS colors, etc.) is pretty standard for branding efforts.
I don't think re-branding should be done frequently. To do so undermines the effort - it takes a while for people to integrate the new branding, then even longer for outsiders to recognize it. I do think that websites and other technologies can be refreshed often without "rebranding."
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08-17-2011, 04:28 PM
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I have two brands. One on my left arm that says Phi Nu Pi, and on my right arm, I have the diamond. It didn't even hurt when I got hit with it either. I had to put some ice on it to keep the swelling down though.
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08-17-2011, 04:34 PM
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Quote:
Originally Posted by Tre1911
I have two brands. One on my left arm that says Phi Nu Pi, and on my right arm, I have the diamond. It didn't even hurt when I got hit with it either. I had to put some ice on it to keep the swelling down though.
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I guess you don't read the threads before posting in them, huh?
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08-17-2011, 04:49 PM
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Quote:
Originally Posted by MysticCat
I guess you don't read the threads before posting in them, huh?
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What gave you THAT impression?
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