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  #1  
Old 08-05-2010, 10:09 AM
jennyj87 jennyj87 is offline
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Gap wants you to cover up your ugly legs

Quote:

Another day, another ad that tries to make people buy their products by making you feel bad about your body.”
Gap is explicitly
http://feministing.com/2010/08/03/th...our-ugly-legs/


As the coordinator for Fat Talk Free Week at my school and how my chapter is doing the reflections program this year, this makes me sick.
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  #2  
Old 08-05-2010, 10:17 AM
33girl 33girl is offline
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I'm sorry, but the Gap is 100% right. Especially since for most of its customers, "shorts" = "things that are barely long enough to tuck your tampon string into." Until that type of shorts goes out of style, there are going to be certain body types who just look awful in them and who should be self-aware enough to know so without getting offended.

It's a snarky ad. It's not like they have a sign in the window saying "no fat chicks."

And obviously, this has nothing to do with keeping cool in summer. Stores are already showing their fall clothing.
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  #3  
Old 08-05-2010, 10:22 AM
AlphaFrog AlphaFrog is offline
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Meh...if being told by a window ad that not everyone looks good in shorts, and I may be one of those people is the worst thing that happens to me one day, I'll have a pretty good day. Besides, it's softball season, so my legs are pretty nasty-bruised looking...still wearing a short dress today, though. If someone is grossed out by my bruises, that's their problem.
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  #4  
Old 08-05-2010, 10:23 AM
knight_shadow knight_shadow is offline
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That ad is meant to be tongue-in-cheek. I don't see a problem with it.
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  #5  
Old 08-05-2010, 10:29 AM
BluPhire BluPhire is offline
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If it wasn't this website I would actually take their opinion into consideration.

But being that the first post was moderated and the responses were not vitriolic I can be safe to assume the initial post did not say anything bad but different than the beliefs of the site host and therefore censored.
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  #6  
Old 08-05-2010, 10:32 AM
Alumiyum Alumiyum is offline
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It's supposed to be obnoxious, but I agree. And I'm someone who probably shouldn't wear shorts because I have scars (and constant bruises). I just do anyway because it's hot outside and I already have a boyfriend, so screw it, I don't have to impress anyone.

Plus 90% of people wearing shorts (at least where I am) are wearing the tiny ones. I'm sorry, but only girls who look like Giselle are able to wear those without making themselves look bigger than they actually are, and honestly I don't really care to see them on people who DO look like Giselle. I would rather people keep their butt cheeks to themselves. I hope more people get into Bermuda shorts.
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  #7  
Old 08-05-2010, 10:37 AM
jennyj87 jennyj87 is offline
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Quote:
Originally Posted by BluPhire View Post
If it wasn't this website I would actually take their opinion into consideration.

But being that the first post was moderated and the responses were not vitriolic I can be safe to assume the initial post did not say anything bad but different than the beliefs of the site host and therefore censored.

They got it from this website.

http://stephaniemarcus.com/post/8897...to-make-people

Who is to say who can wear shorts and who can't?
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  #8  
Old 08-05-2010, 10:40 AM
BluPhire BluPhire is offline
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Quote:
Originally Posted by jennyj87 View Post
They got it from this website.

http://stephaniemarcus.com/post/8897...to-make-people

Who is to say who can wear shorts and who can't?
The people who want to sell pants.

It's tongue and cheek. But hey everybody can find anything offensive.

Shoot according to fashion experts, its bad form for men to wear shorts after the age of 21. It's life.
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  #9  
Old 08-05-2010, 10:41 AM
AlphaFrog AlphaFrog is offline
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Quote:
Originally Posted by jennyj87 View Post
They got it from this website.

http://stephaniemarcus.com/post/8897...to-make-people

Who is to say who can wear shorts and who can't?
I AM.

Seriously, though, this is generally a "you know who you are" deal (with some obvious exceptions - there are clearly people that don't realize when this applies to them).
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  #10  
Old 08-05-2010, 10:46 AM
Alumiyum Alumiyum is offline
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Quote:
Originally Posted by AlphaFrog View Post
I AM.

Seriously, though, this is generally a "you know who you are" deal (with some obvious exceptions - there are clearly people that don't realize when this applies to them).
Exactly.
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  #11  
Old 08-05-2010, 11:00 AM
knight_shadow knight_shadow is offline
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Quote:
Originally Posted by jennyj87 View Post
They got it from this website.

http://stephaniemarcus.com/post/8897...to-make-people

Who is to say who can wear shorts and who can't?
The ad is not telling people what to wear. It's trying to get people to buy pants.
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  #12  
Old 08-05-2010, 11:01 AM
preciousjeni preciousjeni is offline
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The reaction to the ad thus far seems inflated. I was expecting something offensive. All I saw was truth.
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  #13  
Old 08-05-2010, 11:40 AM
ree-Xi ree-Xi is offline
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At first, I did not notice the tagline underneath the "Put on some pants". I honestly thought that it was either A. a general shout-out to people who wear Leggings with regular tops (instead of tunics or dresses, which is the only way I would wear them), or B. A clever way to get people to buy their newest flavor of pants.

On a similar note, Old Navy (owned by Gap) has a jeans sale going on under the campaign "The Booty Reader". I like ON jeans because they have a style that fits me really well, and I feel good in them. The small price tag is a bonus.
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  #14  
Old 08-05-2010, 11:44 AM
ThetaDancer ThetaDancer is offline
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I'm far more concerned about the hideous stirrup pants that are featured in the window of the Gap at my favorite mall than I am about this ad.
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  #15  
Old 08-05-2010, 11:50 AM
Kappamd Kappamd is offline
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If it makes some of these trampy women/teenagers/girls that think it's okay to wear shorts that leave their ass hanging out put on pants, then HOORAH FOR GAP.

I don't see anything offensive about that ad.
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