I used to be alumna relations - the biggest word of advise is that if your chapter gets a donation from alumnae (be it a financial donation, or a donation of their time by showing up at recruitment to help set up your party, or baking brownies for you for your philanthropy bake sale, etc etc etc), YOU MUST acknowledge it ASAP - send them a card, whatever it takes. DO NOT take you alumna for granted. My chapter has a whole FOUR alumna from our chapter itself. But, we have a bunch of advisors, and local area alumna who are always there when we need them.
set up an evite account, add all their email addresses to the address book. Send them notifications about initiation receptions, or pledgings, or other events you might want them to be present at.
have an alumna section made on your webstie for updates. Example: If Suzy J, class of 2005 has found out that she's pregnant - make mention of it on your website...etc...
And dont forget to keep in touch with your alumna relations advisor. If your chapter specifically needs items for recruitment or PR events - clear it with your advisor before you send out a mass begging for "hey, would would really appreciate some help..." In fact, I dont think I EVER asked for donations. We told the advisors, who spread it by word of mouth that we were looking to hold some event and could use some help and the list of items we could really use...
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AΞΔ - Courage, Graciousness, & Peace
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