Fraternity recruitment, what works and what doesn't?

[Duckles]

Hey all,

I'm a first time poster to these board, but a long time lurker. I'm thinking about making a run for our campus's IFC Recruitment Chair, and wanted to get some ideas from everyone here for a potential platform to run on that could help our Greek community.

To say a little bit on our situation, our IFC recruitment typically happens the first week or two of the Fall semester. It consists some typical events such as BBQs, free game night in the student center game room, volleyball, and a fraternity forum where all of the chapters can set up an information table in one of the ballrooms that the student center has available for usage. The PR effort has been pretty abysmal, the only way most anyone in my chapter or the system for that matter has known about these events is due to the fact that we are Greek and know where to look. Individual chapters aren't allowed to bring back PNMs to their houses, hold their own events, or pass out bids during the first week or two of IFC events.

Overall, year after year IFC tries this same method of recruitment, and year after year it fails horribly. Two years ago, we had 10 guys go through house tours on a mainly commuter campus of 24,000 and a 10 chapter IFC. Last year there were 2, and this year had 3.

How does everyone else do their formal fraternity recruitment if they have one? What are its strengths and weaknesses, and what kind of results do you usually see out of it? Thanks for the help!