I recently needed to look-up a quick historical fact on my fraternity and, frankly, Wikipedia is often easier than anything else. On visiting our article, though, I found 2 rote paragraphs that appeared to be copy/paste jobs from the national website. This seemed to be the case with most GLO entries on Wikipedia.
But there were a very small handful of exceptions. If I were someone who knew nothing about GLOs, I would assume Alpha Phi Alpha (which, I hate to say, I'd never heard of before) and Delta Upsilon were probably the most important GLOs in America based purely on how robust, extensive and well-composed their Wikipedia entries are ...
http://en.wikipedia.org/wiki/Delta_Upsilon
http://en.wikipedia.org/wiki/AlphaPhiAlpha
... on the opposite end of the spectrum are ATO and KA (Society) which suffer the same problem as my own GLO ...
http://en.wikipedia.org/wiki/Alpha_Tau_Omega
http://en.wikipedia.org/wiki/Kappa_Alpha_Society
How important is a Wiki-impression to rushees? To parents? Very, moderate, not at all? And how does your GLO rate?