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At Iowa State, dinner announcements are used heavily to get the word out. Monday night is a big night for chapters to have their meetings, so that night is generally used the most. This is very successful. You could also follow this up by setting a certain deadline, i.e. ours was generally Saturday and then calling their service chairs mid-week to keep the idea in their heads.
What about offering some kind of deal where if the chapters buy like 10 (or 20) tix they get a group discount like a $1/off per tix. Or offer cheaper tix to buy in advance, if you aren't doing this already. I know that you're trying to raise money for charity, but some groups might see this as a good deal. Some chapters will still pay full price because it's a good cause. Are you running an add in your school paper?
Perhaps email the service chairs for other chapters might not be a bad idea. My chapter in college had a list serve (as did most chapters on our campus) and that way the message could be forwarded to the whole chapter with just a few clicks.
Best wishes!
Loyally,
Bekah
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