[TSteven]

IOTA PHI CHAPTER FEATURED ON BRAVO'S QUEER EYE FOR THE STRAIGHT GUY

Members of the Iota Phi Chapter at the University of North Texas appeared on the season opener of Queer Eye for the Straight Guy, one of the most talked-about shows on television.

The segment featured a “Fab Five make over” of parts of the chapter house and its members. The chapter's Recruitment Chairman and some of his brothers appeared on the fun-filled program.

“Our brothers at Iota Phi Chapter made us proud by showing that Sigma Chi is the kind of organization today's young men will find attractive to join,” said Grand Consul Lee Beauchamp, Texas A&M-College Station 1975, who approved the chapter's involvement as an experiment in marketing to high school and college students. “Sigma Chi's participation in this show is one way we are trying to reach out to prospective members. The audience for this show includes the demographic target we are trying to reach. While the audience is smaller than for broadcast network television programs, viewers of Queer Eye tend to be young, independent thinkers.”

As Sigma Chi approaches its 150th anniversary, the Fraternity is bucking the trend of declining membership among Greek institutions by refining its public image. The “makeover” is almost symbolic of the change being undertaken by the Fraternity today.

© 2005, Sigma Chi International Headquarters