The Federated company in general is very good to their card holders. I always get coupons, special gift cards, catalogues, special event information, card holder discount days, etc. from Macy's and Bloomingdale's. Those are the only store credit cards I have.
When I worked at Bloomie's, the card holders that spent a lot of money at the store would have a day where the store would be open just for them, they'd have their own personal shoppers and they'd get a glass of champagne when they walked in the doors. Very nice.
The rest of the stores give you 10% off your initial purchase and then that's it. Everytime you use a credit card (Visa, Mastercard, Amex, Discover), the store has to pay the credit card company a certain percentage of your purchase which is why many stores won't let you purchase something under $5 on a credit card. That's why companies basically harrass you into applying for their credit cards (coughLimitedCorpcough); you purchase on their credit card and then they don't owe any percentage to the creditors! Why should I help them out unless they're giving me stuff for being a frequent customer? This is the main reason why my only store credit cards are with Federated.
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ZTA
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