You're exactly right about needing to have the support of all of the brothers. And this is something my chapter has never had. There have always been a few in-house brothers who make a mockery of the policy by continuing to drink inside the house and encouraging younger members to do so. And just like you said, this has caused a LOT of tension between the two sides (obeying the rules vs. breaking the rules).
One of the major problems was that my chapter didn't have any benefits (such as moving into a new house) to look forward to. We were extorted into banning alcohol by a couple of key members of our alumni organization, and we had no choice in the matter. So that definitely got things off on the wrong foot, because it pissed off a lot of brothers, and several of them decided to move out of the house. I was pissed myself, but I chose to remain in the house and actually abide by the rules, hoping to set a good example for the younger guys. Didn't seem to do much good. The ones who were especially against the policy project their attitudes onto the younger new members, and it snowballs from there.
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