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In looking at their website a little more, I can find nothing negative about them or their business.
Maybe the choice of name is a little unfortunate---OH WELL.
Maybe their choice to respond to what they may have perceived as a wrong offended some of your oh-so-delicate sensibilities--OH WELL.
If you don't like them or what they're doing, don't visit their website and don't buy their book. I'm sure they'll do just fine.
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