I am an alumna member, so I am in the target market. I also work in marketing.
However, when I first read their name my impression was that sorority life was a bad thing for them, and I was inclined to not read more. Not the reaction they were hoping to elicit from their target market.
That aside, I am impressed with their entrepreneurial spirit, and hope that their book is so successful that they develop a cult following like The Sweet Potato Queens.* Goodness knows, that would be great PR for the Greek system!
*
www.sweetpotatoqueens.com