Thread: Apprentice 3
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Old 02-18-2005, 02:14 PM
MysticCat MysticCat is offline
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Ms. MysticCat and I both thought Magna should have won this task. While their idea may not have been as creative, it was the better idea, and except for marketing, it was better executed. NetWorth's idea just wasn't as good and was poorly marketed and executed. NetWorth simply lucked out.

NetWorth's idea may have been more creative or unusual, but it was also a harder sell and was likely to make less money, which matters when the goal is to make as much money as possible in one day. 15 minutes with a casting director at $25. That's a maximum income of $100 per hour, unless customers don't use their full 15 minutes, and that's assuming a steady stream of customers. Add to that the casting director service was geared to a limited market, rather than to the very wide market Magna targeted. Granted, there are a lot of people in NYC who want time with a casting director, but a lot of them are waiting tables and, as Craid said, "went to the class where they said 'don't ever pay to see a casting director.'" If I were a waiter/actor in New York, I would have questioned whether this casting director working out of a Streamliner for one day was on the up-and-up or was just a scam. Even if I thought it was on the up-and-up, I would have wondered whether I would be blowing my money or whether this casting director could actually deliver on anything.

Magna, on the other hand, had a variety of services to sell with broad appeal and could handle numerous customers at one time, giving them a much better potential for greater income. Seemed to both of us, though, that they should have charged just a little more.

NetWorth also should have marketed the day before -- though I guess they couldn't 'cause they were all just sitting around trying to hire a casting director. (Once again, John shows himself as the MVP of that team.) Thinking back to the bridal shop task last season, they should have used the internet to get the word out -- perhaps going through a source that would have given them credibility with their targeted market. Their failure to do so meant no customers for half a day.

Over at Magna, when Michael came and complained the third time about how the services couldn't be marketed, Bren should have said "Fine, go over here and alphabetize cards or something equally useful and out of the way" and sent someone else out to market. I was surprised that Trump, George and not-Carolyn never mentioned that.

As for Michael, what a complete loser. That whole giving Trump his business card, telling Trump to look him up in Boston ("I mean that. I own a big parking lot.") was just plain pathetic.
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